2019 Annual Report
Communication
and Collaboration
The Water Authority’s Second Aqueduct, shown here in 1960, traverses the rugged backcountry of San Diego County.
Growing Partnership: Water and Ag Leaders Promote Farm Economy
The Water Authority and its member agencies collaborated with local agriculture industry leaders such as the San Diego County Farm Bureau, Specialty Produce, and Jimbo’s … Naturally! to highlight the importance of water to the region’s $4.8 billion agriculture industry as part of the regional Brought to You by Water outreach and education program.
“Farming is a foundational piece of our regional economy and quality of life – but it doesn’t happen without a reliable water supply. Our farmers are constantly innovating to use water more efficiently by adopting new technology and planting more-efficient crops.”
San Diego County Farm Bureau
The Water Authority co-sponsored the Farm Bureau’s “Graze at the Fields” event in April, a one-of-a-kind event that showcased local farms and foods at the Carlsbad Flower Fields.
5,000 reusable grocery bags featuring Brought to You by Water were distributed at dozens of events and farmers markets from April through June.
Specialty Produce wrapped three of its regional delivery trucks with Brought to You by Water graphics.
San Diego County Farm Bureau Executive Director Eric Larson talks about the importance of water reliability for the region’s growers.
Brought to You by Water graphics were displayed at local grocery stores throughout the county, such as Jimbo’s…Naturally!
A social media photo contest during Water Awareness Month in May generated more than 260 posts about water and agriculture.