Supported by civic and business leaders, the San Diego County Water Authority on Tuesday unveiled a new regional campaign to encourage additional voluntary water conservation in response to statewide drought conditions.
The campaign’s theme – When in Drought: Save every day, every way. – will appear in ads, public service announcements, online communications and elsewhere in coming months.
Over the past four years, urban water users in San Diego County have reduced their water use by 20 percent, according to the San Diego County Water Authority. Now, a new countywide poll commissioned by the Water Authority found most residents plan to continue their water-saving practices under a variety of conditions, including the end of mandatory water use restrictions.
The vast majority of San Diego County residents – 84 percent – support the region’s water supply diversification strategy, according to the San Diego County Water Authority’s most recent public opinion poll presented to the Board of Directors on Thursday. The survey also showed that 87 percent of respondents believe using water efficiently is a civic duty, while more than half said they could conserve more at home and support mandatory measures to cut water use.
A new poll commissioned by the San Diego County Water Authority shows widespread awareness of water supply challenges, strong backing of water conservation measures and mandatory restrictions, and continuing support for developing additional local water supplies. In another key finding, a majority of respondents now favor adding highly treated recycled water to the region’s drinking water supply.
The results of a recent public opinion survey conducted for the San Diego County Water Authority, shows that many San Diego County residents support the development of local water resources over increasing imported water supplies. Support for local water supplies remains high, even if it is more expensive than increasing imported water supplies.
Editors Note: The full report on the 2004 Public Opinion Poll is available
2004 Public Opinion Survey Report
San Diego County residents overwhelmingly support the San Diego County Water Authority's program to diversify its water supply portfolio through the development of new water resources, according to a public opinion survey conducted for the Water Authority.