Short Title
Water-Saving Superstar Promotion Begins with U-T San Diego
Share a water-saving story for an opportunity to win Southwest Airlines tickets and other prizes

San Diego County residents can enter the Water-Saving Superstar promotion for a chance to win a pair of round-trip tickets on Southwest Airlines beginning Wednesday, Oct. 15. U-T San Diego, in partnership with the San Diego County Water Authority, will feature six of the most inspirational Water-Saving Superstar stories in online videos reflecting the theme “saving every day, every way.”

Everyone who shares a water conservation story is eligible for prizes generously donated by the San Diego Zoo and Safari Park, Armstrong Garden Centers, Mission Hills Nursery, Walter Andersen Nursery, San Diego State Athletics, and Body Beautiful Car Wash. The grand prize winner will receive two round-trip tickets on Southwest Airlines to any of its domestic destinations, including Puerto Rico.

Between Oct. 15 and Nov. 4, county residents 18 years old and older can enter the promotion by visiting http://utsandiego.com/watersavers and sharing their water-saving story in 200 words or less using the online form. Photos can be included. Full promotion rules and details are also available at the website.

“This promotion is a fun way for everyone  – homeowners, renters, businesses, families, and more – to showcase what they’ve done to conserve water and help our region weather serious drought conditions,” said Mark Weston, chair of the Water Authority’s Board of Directors. “Every drop counts, and every story counts – whether it is about replacing your lawn with a WaterSmart landscape, upgrading your appliances to be more water-efficient or changing your habits at home.”

Other Water-Saving Superstar story ideas include reusing water in novel ways, making lifestyle changes to conserve water, creating innovative devices to capture rainwater, trimming water use at work or at home and inspiring neighbors or colleagues to cut their water use.

The Water-Saving Superstar promotion is part of the Water Authority’s regional campaign, “When in Drought: Save every day, every way.” Partly funded by grant money from the state Department of Water Resources, the campaign includes ads, public service announcements, online communications and drought reminders provided by community partners in public places such as San Diego International Airport and Petco Park. The Water Authority also developed yard signs for residents that promote the region’s positive water conservation ethic, as well as magnetic car decals and other items designed to inspire efforts to reduce water use. The campaign is online at www.whenindrought.org.

The Water Authority is not anticipating reductions to its imported water supplies this year that would trigger mandatory supply cutbacks to its member agencies. Allocations could happen in 2015 if conditions don’t improve this winter, but two decades of regional investments in water supply reliability such as independent Colorado River water transfers and the Carlsbad Desalination Project will help reduce the impacts of any reductions in imported water supplies.